Getting Started with IndieViral: Connect Your Accounts & Publish Everywhere

You’ve been pouring your heart into your game, and now it’s time to show it to the world. But posting the same devlog, trailer or screenshot manually across X, TikTok, Bluesky, Instagram, Threads, Mastodon and Tumblr is a soul-draining chore that eats into your dev time. That’s exactly the problem IndieViral solves. This guide walks you through getting started with IndieViral from a fresh sign-up to your first scheduled post, so you can get back to making your game.

The best part? You can do everything below on the free tier. No credit card, no pressure. Let’s go.

Step 1: Create your free account

Head to the sign-up page and create your account. It takes under a minute. IndieViral has a genuinely usable free tier, so you can connect accounts, schedule posts and see analytics without paying a cent. Start there and only upgrade later if you outgrow it.

Once you’re in, you’ll land on your dashboard. This is home base: your scheduling calendar, media library, connected accounts and analytics all live here.

Step 2: Complete the onboarding flow

New accounts get a short onboarding flow that helps IndieViral understand your game and your goals. You’ll be asked a few quick questions, things like which platforms you care about most and what kind of content you post. Don’t overthink it. You can change any of this later, and your answers just help the dashboard surface the right things first.

If you’re still figuring out where your audience actually hangs out, our guide on the best social media platforms for indie game developers is a great companion read before you commit.

Step 3: Connect your first social accounts

This is the moment IndieViral starts saving you real time. From the dashboard, open the connected accounts section and link your platforms one by one. Each connection uses the official, secure login flow for that network, so you authorize IndieViral directly through X, TikTok, Bluesky, Instagram, Threads, Mastodon or Tumblr.

You don’t need to connect everything at once. Start with the two or three platforms where your players already are:

• X/Twitter and Bluesky for quick text updates, screenshots and community chatter.
• TikTok for short vertical gameplay clips and trailers.
• Instagram and Threads for polished visuals and behind-the-scenes shots.
• Mastodon and Tumblr for reaching the indie and enthusiast crowds.

Connect the platforms you’ll actually post to this week. You can always add more later, and it’s far better to be consistent on three networks than sporadic on seven.

Step 4: Create your first post

With accounts connected, click to compose a new post. Write your message once, drop in your media, and select which connected platforms should receive it. IndieViral handles the cross-posting for you, so a single devlog update or screenshot can go everywhere at once.

A few tips for a strong first post:

1. Lead with something visual. A screenshot, a GIF or a short clip stops the scroll far better than text alone.
2. Keep the caption short and specific. “New enemy design for the swamp level, thoughts?” beats a generic “check out my game.”
3. Upload your media to the media library so you can reuse it across future posts without re-uploading.

Need inspiration for what to actually say? Our post on how to write a devlog gives you a repeatable structure for updates that people want to read.

Step 5: Schedule it (or publish now)

Here’s where IndieViral shines. Instead of hitting publish and moving on, open the scheduling calendar and pick a date and time. Your post will go out automatically across every platform you selected, even while you’re deep in the editor or asleep.

Scheduling is what turns scattered posting into a steady presence. Block out a few slots for the week ahead, queue your content, and let the calendar do the heavy lifting. If you’d rather share right away, publishing immediately works too. For a deeper look at reusing one piece of content everywhere, see how to cross-post your game’s content everywhere with IndieViral.

Step 6: See your results

After your posts go live, head to the cross-platform analytics view. Instead of logging into seven different apps to check numbers, you get likes, reposts, comments and reach for every network in one place. Over a few weeks this becomes gold: you’ll quickly spot which platforms and which kinds of posts actually move the needle for your game.

You’ll also find one-click reblog and boost tools handy here. When a post lands well, amplify it across your accounts without composing anything new.

Your first week checklist

Want a simple plan to build momentum? Work through this over your first seven days:

• Day 1: Create your free account and finish the onboarding flow.
• Day 2: Connect two or three social accounts where your players already are.
• Day 3: Upload three pieces of media (a screenshot, a GIF and a short clip) to your media library.
• Day 4: Compose and publish your first cross-platform post.
• Day 5: Schedule two more posts for later in the week using the calendar.
• Day 6: Check your analytics and reblog your best-performing post.
• Day 7: Connect one more platform and queue next week’s content.

That’s it. In a single week you’ll have a real posting habit, a small content library and data telling you what works.

Keep the momentum going

Getting started with IndieViral is really about removing friction so that showing up online stops feeling like a second job. Once posting is fast and scheduled, consistency takes care of itself, and consistency is what grows a wishlist.

When you’re ready to think bigger picture about your launch and community, our full guide on how to market an indie game ties everything together. For now, just get your accounts connected and that first post scheduled. Your future self, mid-crunch and grateful for the automation, will thank you.